Sentinel
Log in Connect your store

Find profit leaks. Approve the fix. See what changed.

Sentinel tells you which ads are actually making money using store orders, not platform ROAS. It stages the next move. You approve. It proves what changed.

See the first leak Connect your store

Set up in minutes · Free monitoring during beta · Actions follow your approvals and rules

Morning check · Two profitable ad sets have room to grow.

Opportunity found SAMPLE DATA
Prospecting · Broad$25 per purchaseBelow target
Prospecting · Lookalike$30 per purchaseBelow target

Both ad sets are profitable, and their cost per purchase has stayed below your $35 target for 7 days.

1 / 4 · Find an opportunity

Animated example · Sample data · No account changes

Meta
Google Ads
TikTok
Snapchat
Shopify
Slack
One decision. Wherever you work.

Your next move.
Already in the conversation.

Spot your winners, check the evidence, and approve a budget increase in Slack. Next, the same decision by text. Your dashboard keeps the receipt.

Connect your brand
Sentinel

Text message · Today 8:00 AM

Morning check · Demo store

Two profitable ad sets have room to grow.
Broad: $200 → $240/day
Lookalike: $300 → $360/day

Both have stayed below your $35 cost-per-purchase target for 7 days.

Increase both budgets by 20%? Only these two budgets change.

Reply APPROVE or SKIP.

APPROVE

Budgets updated on Meta · 8:02 AM · logged #4821

SMS preview · Sample data. Slack is live. SMS ships next.

Why the numbers hold up

Your ad platforms claim more revenue than exists.

Meta, Google, and TikTok each grade their own homework, and the same order can be claimed by more than one platform. Sentinel matches ad activity to store orders and keeps the three numbers apart. That is the engine underneath every leak, fix, and receipt.

How Sentinel verifies revenue →
Platform-reported revenue$34,030
Total store revenue$31,065
Attributed by Sentinel$27,340

$6,690 gap between platform-reported and Sentinel-attributed revenueSAMPLE DATA

Unmatched to any channel: $3,725 (12% of store revenue). Model: last click · 7-day click window. Attribution assigns credit; it does not measure incremental lift.

Memory that compounds

It remembers what worked for your store, and shows you.

Every action is remembered with its outcome. A generic model on platform data cannot know your economics. Sentinel does, and it gets sharper the longer it runs.

Memory · pause 0-purchase ads
Tried 11 timesWorked 8
MER +0.3× within 72h when it worked

Memory you can inspect

Every fix, its outcome, and whether it is worth trying again. Nothing is a black box.

MetaClick
Your pixel
ShopifyOrder
✓ One order, counted once

The engine: your pixel, real orders

Connect ad activity to store orders. Inspect matched revenue and keep unmatched orders visible.

Product illustrations · Sample data

Verified profit on every ad, not just every campaign

A 3.1× ROAS ad can still lose money. Sentinel knows which ones do.

Every channel matched to real store orders by Sentinel's own pixel, then scored on contribution after COGS, shipping, fees, and returns. The same numbers your media buyers and the agent both act on.

Verified orders · last 30 days
1,284
Share of verified orders by channel6% unmatched · never guessed
Meta54%
$52CPA
4.8×ROAS
+$4,120Contribution
CPA · 7 days↓ 8%
Google22%
$56CPA
4.1×ROAS
+$1,240Contribution
CPA · 7 daysSteady
Amazon11%
$58CPA
3.9×ROAS
+$380Contribution
CPA · 7 days↓ 3%
TikTok7%
$89CPA
2.6×ROAS
−$210Contribution
CPA · 7 days↑ 25%
TikTok shows −$210 contribution in this sample, despite positive ROAS. Review the costs before scaling.Approve capSkip
Contribution = verified revenue − COGS, shipping, fees, returns · 97% tracking healthSAMPLE DATA

You stay in control

Your rules. Your approval. Your account.

You approve every fix

Each one is staged with its evidence and waits for a click, in the app or in Slack.

Rules in plain English

"Pause any ad over $100 with 0 purchases." Write it once, Sentinel handles the rest inside that line.

Every action has a record

What changed, who approved it, and what happened afterward. Review the evidence and outcome in the action history.

Works with your agent too

Claude, ChatGPT, or your own agent can ask Sentinel directly.

Ask about your brand in the AI you already use. Connect it to Sentinel through MCP, and it can answer with your store orders, ad performance, and profit data. You choose which brands it can access.

Your AI assistant Connected to SentinelMCP
You

Why did revenue drop this week?

Your AI assistant

Revenue fell 20%, from $20,000 to $16,000. You had fewer orders, while the average order value stayed the same.

Orders200 → 160 · down 20%
Average order value$100 → $100 · unchanged

Traffic held steady, but fewer visitors bought. I’d check where shoppers dropped out before changing ad budgets.

Source: Sentinel · Demo store · Last 7 days vs. previous 7 days
Example conversation · Sample data · No account changes
Running 8 to 40 brands? Every client ranked by dollars at stake, per-brand isolation, and a weekly receipt you can forward to the client. Explore Sentinel for agencies →

Pricing

Free to watch. Paid to fix.

Monitoring and verified attribution are free while Sentinel is in beta. Operate is $199 per brand per month at the founding-member rate, after a 14-day free trial.

Monitor
$0 during beta
The monitoring core, on every brand you connect.
  • Verified revenue, matched to store orders
  • Hourly monitoring with Slack and email alerts
  • Pixel health and tracking diagnostics
Watch this brand free
OperateFounding rate
$199 per brand / month
14-day free trial. Founding-member rate.
Leaks, staged fixes, approvals, and the outcome record.
  • Everything in Monitor
  • Diagnoses and staged fixes, ranked by dollars at stake
  • Approvals, plain-English rules, and the audit log
  • Outcome tracking and brand memory
  • Daily briefs, creative intelligence, and Ask Sentinel
Start the 14-day free trial
Agency
Custom
$199 per brand as a starting point.
For teams running a book of brands. Priced for the size of the book.
  • Everything in Operate, per brand
  • Agency overview with clients ranked by urgency
  • Team roles and per-brand isolation
  • Weekly client proof reports and assisted onboarding
Book a walkthrough

$199 per brand per month is the founding-member rate, and founding members keep it. No card needed for Monitor. Cancel anytime. Billing runs on Stripe.

Questions, answered

Is this another attribution dashboard?

No. Attribution is the substrate, not the product. Dashboards stop at "what happened". Sentinel diagnoses the leak, quantifies it in dollars per day, stages the fix, waits for your approval, runs it inside your rules, and measures what changed at 24 and 72 hours. If you already have a dashboard, it becomes one of Sentinel's inputs.

Does Sentinel change my ads on its own?

No. Every fix is staged with its evidence and waits. It runs only after a person approves it, or when a plain-English rule you wrote explicitly covers that case, such as "pause any ad over $100 spend with 0 purchases". Every run is logged with who or what approved it.

What does "verified revenue" mean?

One order, counted once, matched to the clicks and touches that actually happened. Your store's order feed is the ground truth, not the ad platform's own conversion count.

Do I have to leave my current attribution dashboard?

No. Keep it. Sentinel reads it as one more signal and sits above your existing stack. Your dashboard becomes an input, not the answer.

How long until the first verdict?

Connecting Meta, Google, and your store takes about four minutes. The first hourly check runs within the hour, and the first morning verdict arrives the next day once Sentinel has a baseline for your brand.

Is my data isolated from other brands?

Yes. Each brand keeps its own connections, pixel, rules, targets, and Slack channel. Team members see only the brands they were granted, with owner, member, or viewer roles per brand.

What happens when the beta ends?

Monitor is free during beta. We will communicate any changes before they take effect. Operate is $199 per brand per month at the founding-member rate, after a 14-day free trial. Founding members keep the $199 per brand per month rate. The trial converts only if you choose to.

A clearer verdict for your next move.

Connect your ad accounts and store. Give Sentinel the context to build your first verdict.

Connect your store Agencies: book a walkthrough