Sentinel
Stop sending reports.
Start proving outcomes.
Catch what the platforms miscount, on every client. Rank the leaks by dollars at stake and draft the fix. Turn what your team did into a report clients believe.
In one connected e-commerce account, the ad platforms reported 24% more revenue than Sentinel could attribute to them. That gap is the first thing a client report has to get right.
| Client | Status | Spend | Revenue | MER vs target | nCAC | 7 days | Top issue |
|---|---|---|---|---|---|---|---|
| Needs attention · 3 | |||||||
| Lumen Skincare | Critical | $6,100 | $13,400 | 2.20×/ 3.0× | $74 | Top ad set fatigued, frequency 4.1. Rotation drafted. | |
| Northwind Outdoors | At risk | $9,400 | $30,100 | 3.20×/ 3.5× | $61 | Meta CPM up 23% in 3 days. Shift $120/day to Google drafted. | |
| Harbor Supply Co. | At risk | $3,800 | $14,800 | 3.89×/ 4.0× | $52 | Checkout pixel dropped 2 days ago. Tracking health 71%. | |
| On track · 5 | |||||||
| Copper & Oak | On track | $12,600 | $67,900 | 5.39×/ 4.0× | $38 | Scale candidate: "UGC Creator Video #3" at 7.8× ROAS. | |
| Fjell Coffee | On track | $7,900 | $41,100 | 5.20×/ 4.5× | $44 | Nothing needs you. | |
| 3 more on track | On track | $8,400 | $45,400 | 5.40× | $41 | Nothing needs you. | |
| Tracking only · 6 · no spend this week, not counted as healthy | |||||||
| Book total | $48,200 | $212,700 | 4.41× | $47 | revenue ÷ spend = book MER ✓ | ||
The Monday problem
Twelve clients, twelve dashboards,
and the same three questions.
Attribution tools answer "what happened". Sentinel answers what changed, what to do about it, who has to approve it, who owns the work, and whether it worked.
Signal to client report
One loop, closed every week,
for every client.
Sentinel owns the whole loop from the first signal to the sentence in the client report. Nothing executes without a rule you set or a person who approved it.
Built for the whole book
Run twenty brands like one.
Everything Sentinel does for a single brand, it does for every brand you manage, without letting their data, rules, or targets touch.
The book, by urgency
Needs attention, on track, tracking-only. Presets for profitability, pacing, and retention. A totals row that reconciles, with the check to prove it.
Targets and doctrine per client
Each brand gets its own MER floor, budget plan, and operating doctrine. The kill, scale, and stop-loss rules read that profile, never one global number.
Approvals that route
Staged fixes wait for the right person. Your team, or the client, approves in Slack. The action, the approver, and the timestamp all land in the audit trail.
The weekly client proof report
Built from what your team actually did and what it moved. Same numbers as the overview, per client, on a schedule, without rebuilding it every Monday.
Numbers clients cannot argue with
Platform-claimed versus verified, side by side, on every channel. When Meta says one thing and Shopify says another, the report shows both and explains the gap.
Isolation by default
Every brand keeps its own connections, pixels, rules, and Slack channel. Flip between all-brands and one client without anything leaking across.
Reported, attributed, recorded · example with sample data
Meta, Google, and TikTok each counted the same orders. A client report built from their numbers would overstate revenue and credit channels for orders that came from elsewhere. The report Sentinel sends keeps the three numbers apart, names the model and window it used, and shows the unmatched remainder as unmatched, never assigned by guess.
Pricing
Same plans. Every client under one login.
Monitoring and verified attribution are free while Sentinel is in beta. The agent is $199 per brand per month at the founding-member rate, after a 14-day free trial, with pricing for the size of the book on request. Each client brand keeps its own connections, rules, and targets.
See plansProve it to every client,
every week.
Connect your first client. Add the rest when you have seen the first verdict.